Cold-play

What was your initial reaction or major feeling to this animation?
When I first saw this music video I was surprised as music videos generally don't that much animation in them, and when they do it is less obvious.

What style has been used in this animation?
This clip had used the style of stop-motion animation.

Has the director used the elements and principles of design to create mood that effectively relates to the tone of the music? How?
Yes, the director has used elements that go with the music, as when it says heart a picture of a heart appears. The images not only fit the lyrics of the song but they also fit thereat of the music which draws viewers in.

List five moments that grabbed your attention:
-where the it went black with neon colours flowing through.
-when he was singing about the heart and it grew larger, then shrank smaller with the beat.
-when to the beat of the music the drum kit appeared and disappeared.

I couldn't find the link to the video so I just decided to post another cold play video up so here is Cold Play - Strawberry Swing